The moment your spark ignites, Ad
As an intern content creator for Hanwha, I worked on renewing the brand slogan for Hanwha Group's social contribution campaign 'I am the Flame', and produced interview videos featuring four individuals sharing their moments of diverse passions. Everyone's flame manifests at different times, in different ways, and in different colors. These videos were posted on the group's corporate website and on various social media platforms as advertisements.
Role
Video Production Planning
Projection Mapping
Video Editing
Collaborators
1 Content Creator
1 Cinematographer
Duration
2 months (2016)
Tools
Adobe Premiere Pro,
Unity,
Resolume Arena,
PPT
Scenario
The Ad showcases interviews with individuals from different age groups sharing the moments when they feel an inner spark of passion ignite. I created using the Optical Flares plugin in After Effects, is shown, along with footage of people being happy and enjoying themselves. Furthermore, the flame effects were realized using projection mapping technology in Unity to depict the flames.
The text 'Each of us has our own unique flame' appears, followed by a flame lighting up, conveying a message of support for everyone's dreams.
