Informed Decisions about Alcohol(IDEA)
The IDEA project, sponsored by Fred Hutchinson Cancer Center, is a support system designed to help breast cancer patients and survivors manage alcohol consumption through personalized interventions. It includes digital support, tracking, and community features to promote healthier habits and reduce the risk of cancer recurrence in a compassionate, user-centered way.
Course
518 User-Centered Design
(Instructor: Daniella Kim)
Team Members
Hutch Health Squad -
Jenn, Nirmmall,
Wyatt, Andrew
Sponsor
Duration
3 months (2024)
Process
Design strategy
User Research,
UX / UI / GUI design,
Usability Test
Prototyping Interaction
Tools
Figma,
Google Docs
Adobe Premiere,
PPT
Overview
About project
NAVER is a global technology company headquartered in South Korea, offering diverse online services such as search engine, artificial intelligence, email, mapping, e-commerce, cloud services, and LINE messenger. Holding over 70% of Korea's search engine market, NAVER leads as the nation’s top search provider. Its workforce of approximately 15,000 employees collaborates to deliver these integrated services across various platforms.
Sponsered by Fred Hutch Cancer Center
Naver Shopping Live is a service that allows users to watch live broadcasts featuring products, enabling a unique shopping experience. Through real-time video streams, viewers can interact with sellers, ask questions, and make purchases directly within the platform. This service helps users discover new items, compare options, and make informed shopping decisions, blending entertainment with e-commerce for a seamless experience.
Challenges
Enhance the Player Viewer for Naver's Shopping Live 2.0
As a member of the Naver Shopping Live 2.0 development team, I was responsible for enhancing the player viewer interface to boost user engagement and drive purchase conversions. Recognizing live commerce as a powerful channel for real-time product information and exclusive deals, I conducted an analysis of user flows and seller needs. This informed the design of an interface that delivers essential information efficiently, facilitates real-time interactions, and motivates purchases, creating a more interactive and engaging shopping experience.
The Challenge
How can we enhance user experience from product discovery to order management to enable wholesale and retail business owners to focus on their core business activities?
Problem Definition Process
Conducted Usability Testing and User Interview with 26 Sellers and Buyers to identify issues in the product browse process.
Our goal was to thoroughly evaluate any usability issues within the service, from product discovery to the transaction process. In this phase, we analyzed the flow of actions across both mobile and web platforms.
Usability issues in the current Play Views
Problem 01
Challenges in Communicating Live Details
1.Due to the lack of a designated area for event descriptions, sellers have to verbally explain live special offers continuously without any indication of their expiration.
2.The discount amount for special-priced items is not shown, and fixed tags make it difficult to identify which product is being discussed.
Problem 02
Navigation Issues Between Live and Product Details
Clicking on a product redirects to the SmartStore, leaving the live broadcast screen (making it impossible to explore text and video simultaneously).
Insights from User Research
To gain a deeper understanding of users' priorities and behaviors within the live commerce experience, I conducted interviews with both viewers and sellers. This research was aimed at dissecting the intricacies of user interactions on live commerce platforms, identifying the key factors that influence engagement and purchase decisions.
Goals
Deliver impactful live experiences that drive engagement, foster seamless interactions, and amplify the value of real-time shopping opportunities.
Design Output
01
Onboarding and Community Discovery
Provides a social support network where patients can connect with others who share similar health experiences
02
Real-Time Engagement Events Between Viewers and Sellers
Buyers can easily participate in events through buttons, enhancing their engagement and interactivity with the broadcast. This solves the sellers’ challenges of repeatedly creating panels and keeps consumers more immersed in the broadcast.
03
Q&A Interaction & Collection
Click the question button to ask separately. Sellers or managers provide answers in one place, addressed live or revisited after the session.
04
Dual-View Shopping Experience
Dual-view allows users to explore products seamlessly on Naver Smart Store while watching the live stream, solving the issue of interrupted views when clicking banners.
05
Easy Payments with ShinSang Cash
With ShinSang Cash, users can send payments directly and conveniently to trading partners, both locally and globally, without needing to copy account information. This streamlined process makes transactions faster and more efficient across borders.
Takeaways
Contribution to Business Growth by Improving User Journeys for Both Wholesale and Retail Sides
After analyzing the user journeys of both wholesale and retail users and identifying pain points, I immediately proposed and convinced the team of the need to revamp the product filter functionality. Although it was the first project I took on after joining, it soon became a major project across the company. I collaborated with data scientists and backend engineers to reclassify filter categories, making it easier for users to navigate the product offerings, significantly enhancing the user experience.
Proven Success in a Short Time and Being Scouted to Swit by My Design Lead
Within less than a year at Dealicious, I handled large-scale projects including the complete overhaul of the filter system, simplified payment transfers, and a sales management dashboard for business owners. Despite struggling with a herniated disc at the time, I worked from home late into the night, driven by a sense of purpose and genuine joy for the work. Through this experience, I rapidly improved my skills and realized the importance of impactful design that drives business success. Consequently, when my direct design lead moved to a global productivity tool company, Swit, they scouted me as a key design talent, and I had the opportunity to work with them at Swit for an additional two years.